Student’s music blog hits the right note

10 06 2010

Lurker blogA student training with Brighton Journalist Works (BJW) writes a blog which gets more than 10,000 hits a month. That fact emerged in a Business of Magazines session hosted by guest lecturer Dinah Hatch this week at BJW.

Richard Currie said he is planning to turn his blog, on a niche area of music, into a printed magazine when he finishes the course (NCTJ Fast Track Certificate in Journalism.)

Richard Currie said: “Our blog is looking pretty professional nowadays since we recently had an NY-based artist design us a suitable logo.

“There is an interview with him I did at the start of this month on the blog too (as well as a few interviews with musicians as far apart as Australia, the Netherlands and Brighton itself).

“This month we have received 10,139 visits/hits with almost 18,000 page views and it’s only going to increase. Our unique user visits is 5,599 this month. But for the entire time we’ve been running the blog we’ve had 25,134 visits and 12,389 unique users, so over the past couple of months it’s really accelerated to over 400 hits a day on average.

“Our largest audience is America by far, with UK coming second.”

He will be joining a growing band of BJW students who have started up magazines when graduating from the course. There’s also Adele Jarrett-Kerr who launched  “an online magazine for people who live creatively and wear odd socks” in March 2010. And was launched in 2009 by a group of five BJW students including Bruce Hudson.

“The Retro Collective is all about style, whether that’s an individual’s scene or the products from the world around them. Every month there’s over 30 pages of retro inspired product reviews with sections including: lifestyle, gadgets, fashion, music, film and sports.

“Each issue includes feature-length articles covering the heritage of brands; brand anniversaries; iconic figures, perspectives and styles; interviews and inspired trends,” said Bruce.

In this week’s workshop at BJW current students came up with more new ideas for magazines: a Career Changer mag and “Pocket Watch” the magazine for families who want to save money.

Dinah said: “It’s always fun chatting to up and coming journalists and hearing their ideas for future publications but I didn’t expect to hear that one of the group had already established a blog with 10,000 hits a month!

“Another interesting fact to come out of the session was that almost all of the students preferred print journalism to online – something I think would be of interest to a lot of magazine and newspaper editors out there who believe the under 30s only consume their media from a computer screen.”

Richard Currie is proud of his blog: “It’s a music and arts blog with an emphasis on the promotion of the underground and independent record industry.

“We lean towards the more unpleasant and extreme sides of heavy metal, while also representing other strange avant-garde/experimental genres but there’s a lot of variety between posts. It’s mainly release news, reviews and articles. The language is quite lofty and pretentious but we think this is an aspect people enjoy.

“It initially started as a platform to share albums we recommend and enjoy with whoever might have stumbled on it, but people seemed to enjoy our writing and the stuff we covered so we shed the dubious legality of file sharing and turned it into a full-blown magazine blog.

“We’re now planning to bring it into a printed edition as I was explaining in class. We’ve already made contact with numerous record companies and distros at home and abroad who are willing to stock it so it’s going well. Anyway, you can probably tell I’m very proud of it and love talking about it a bit too much. Dinah was cool, she knew her stuff. I enjoyed the talk and found it very useful/informative.”




One response

15 06 2010
Adele Jarrett-Kerr

Thanks for the mention! Richard Currie has clearly done a brilliant job. Good niche and well executed. On Dinah Hatch’s comment about print journalism, I think it’s unsurprising that under-30s still hold print in high esteem. With many online jobs badly paid, if paid at all, getting your name in print is still regarded by many as the benchmark of success. It’s going to take a while for our attitudes towards online content to change.

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